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About Us

Starting in 2011 in a garage in Cramlington we have seen many changes in our short life. Born out of a passion for all things trail ULTRA-RUNNER.COM has grown to what it is today.


We are just a small independent family business trying to make a difference in the highly competitive online market. How do we do this? pretty simple! we sell what we use as we live for ultra trail racing.

Meet the Team.

Tony Holland (born 1974)

(Glencoe Skyline)

After an introduction to running from the age of 12 Tony ran for Gosforth Harries and then Cramlington Harriers until he switched from running to Football, Tony went back to running soon after his son Jack was born. Jack was born with Down Syndrome so Tony wanted to raise money for the local support group, After a number of Great North Runs Tony moved into longer races as found the further he ran the more money people donated.

Notable recent performances:-

2012 Tony completed  12 Ultra Marathons including Hardmoors 55. in 2013, 2014, 2015 and 2016 Tony completed the prestigious Lakeland 50.


Kielder Challenge – 1st place


British 12 hour treadmill record (65.4 miles)


Wainstones 10k – 1st place

Goathland 10k – 1st place


Hardmoors 15 – 3rd place

Castles Half Marathon – 4th place (1st V40)


Northumberland Half Marathon – 1st V40

Castles Half Marathon – 2nd V40

Kielder Half Marathon – 2nd V40

Hardmoors Rosedale Half Marathon – 5th (2nd V40)


Shelli Gordon (Born 1977)

shelli 2

(Hardmoors 160)

Shelli started running as an 11 yr old with her local club, quickly moving straight onto the trails, and 26yrs later she is still going strong. She  completed her first 25-mile trail race at 13yrs, with a 56 ml trail ultra at 15yrs, since this date Shelli has completed numerous ultras including the Hardmoors 55, 60,110 and 160, along with UTMB in 2014,

Whilst Shelli is at home on any distance she excels at the longer ultra-marathons with an outstanding achievement in the 2014 160 mile Hardmoors 160 finishing in 40hrs 36 minutes setting a new female course record and finishing 2nd overall.

Notable recent performances:-


Lykewake – 1st place overall

Hardmoors 55 – 1st Lady

Hardmoors 60 – 1st Lady

Hanging Stone – 1st Lady (joint Kay Neesam)

Hardmoors 110 – 2nd Lady


Hardmoors 110 –  1st lady and CR

Lykewake – 1st Lady and CR (2nd overall)

Hardmoors 55 – 1st Lady

Hanging Stone – 1st Lady

Roseberry Marathon – 1st Lady (joint Kay)

Hardmoors 60 – 1st Lady (joint with Carol Morgan 2017 spine race winner)


UTMB  –  17th Lady.

Hardmoors 160 – 1st Lady. (2nd overall)

Hardmoors 55 – 2nd Lady

Osmotherly Marathon – 3rd Lady

White Horse Marathon – 1st Lady

Saltburn Marathon – 1st Lady

Roseberry Marathon – 2nd Lady (joint Kay Neesam)

Hanging Stone – 1st Lady

Pathrinder 25 – 1st overall

White Rose Ultra – 1st Lady – CR


Hardmoors 160 – 1st Place overall (beating all the men)

Hardmoors 55 – 2nd Lady (joint with Kim England)

Hardmoors 60 – 2nd Lady (joint with Heather Mochrie)

Wainstone Marathon – 1st Lady

Rosedale Marathon – 1st Lady (joint with Heather Mochrie)

White Horse Marathon – 1st Lady

Osmotherly Marathon – 1st Lady

Hanging Stone – 1st Lady (joint with Heather Mochrie)

Pathfinder 25 – 1st overall (joint Kay and Heather)

Northern Police League – 1st Lady


Hardmoors 160 – 1st lady (3rd overall)

Wainstone Marathon – 3rd Lady

Pathfinder 15  – 1st Lady 2nd overall

Ladybower Trail Marathon – 3rd Lady

Lykewake – 1st Lady


Hedgehope Trail Race – 1st Lady CR

Tees Trail Race – 2nd Lady

2017 Hedgehope Trail Race

Purchased goods will be shipped as soon as is reasonable possible following payment. We aim to ship within 4 business days once we receive your order. Shipping costs from £2.79 to mainland UK on orders over £75.00 and can take anything up to 5 days after the order is shipped. ×
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